Trim Size: 8 1/4 X 10 7/8
Printing Method: Heat-set web offset
Binding: Saddlewire stitch
Paper: Covers are printed on 80# text, No. 3 glossy stock. Inside pages are printed on 50# text, No. 3 dull stock. Proofs should be made on comparable stock.
Inks: SWOP web-offset standard CMYK inks are used. Furnished proofs should use these inks.
Supplied Film: Complete, original, screened film negatives preferred, right reading, emulsion side down. Film must be clear based, dimensionally stable and of identical gauge (.005" is recommended). Films should be supplied in one piece per color, and identified by color and advertiser (e.g. black, Company X). No etching or hand color corrections should be made on film. All opaquing should be done on the non-emulsion side. Film should be hard dot. No camera or etched film.
Proofs and Conversion Materials: Acceptable materials are right-reading film, MatchPrint^TM proofs preferred. Screened prints are not acceptable. Approved color proof should accompany conversion materials. For best results, a MatchPrint^TM proof should be supplied. The final appearance of an advertisement will be affected by the proof we are matching.

Four-Color Process Requirements

Screen: 133-line screen is recommended for all colors.
Registration: Film for all four-color ads should have four center registration marks, located 1/4" outside trim area. Registration marks should be "line" copy at least 1/2" long and should not exceed .003" in width or weight. Film should be one piece per color in exact register.
Ink Density: The sum percentages of tone values should not exceed 280% and no more than one solid color should be used. The maximum screened tone value for any one color should be 85%; a required value over 85% should be made solid.
Typography: Thin lines, fine serifs, and medium or small lettering should be restricted to one color. Reproduce all reverse lettering with a minimum of color, using key color for shape of letters and making lettering in subordinate color larger than key color to reduce registration problems. Smaller than 10 point type with fine serifs are not practical and should be avoided, as publisher will not accept responsibility for poor registration. In surprinting, use a screen of not more than 30% density for the background where type is surprinted.
Proofing: One complete proof with color bars is required. If alterations are made to color values in the four-color film, a new proof should be supplied for best quality reproduction. For minor corrections when time does not permit reproofing, note on all films, single-color proofs and four-color proofs what changes have been made. Film not in exact register may cause quality problems throughout an edition's press run.
Shipment of Materials: Prints of films should be separately slip-sheeted, securely packed, and thoroughly protected to prevent any possible damage. Contents of the package should be identified on the outside of the package.

Specifications for Digital Advertising Materials

Disks: We support Macintosh- and Windows-formatted 3-1/2" floppy disks, 44, 88, 200, 270MB Syquest disks, 100MB Zip disks, 1 and 2GB Jaz disks, CD-ROM and 1.2GB magneto-optical.
High-End Data File Formats: TIFF/IT-PI (FP, CT, LW and HC), Scitex CT & LW
Desktop File Formats: QuarkXpress 4.0, 3.32, PageMaker 6.5, PDF/Acrobat 3.0
Resolution: All continuous tone images (grayscale and color scans) should have a resolution of 266 dpi at 100%. Scanned black and white line art should have a minimum resolution of 800 dpi at 100%, and a maximum resolution of 2400.
Color: All colors in files should be created as CMYK builds, not Pantone or RGB colors unless the ad is to print in spot colors.
Proofs: A black and white composite and color-separated laser proof should also be provided with color ads. If your ad contains four-color scanned images or builds of three colors or greater, provide a laminated or high-end digital color proof (Iris or Approval). We are not responsible for color shifts due to differences between the file and the proof.
Fonts: Send all PostScript screen and printer fonts used in the file. No TrueType fonts can be accepted.
File Submission: Send only the page layout, fonts and graphics used in your ad. Include a printout of the contents of your disk.

File Construction Tips:

Build pages to trim size and extend bleed beyond page edge
Do not apply style attributes to basic fonts
Place all elements at 100% size
Avoid rotating and cropping images in page layout application
Include all fonts, images, logos and artwork
Do not nest eps files in other eps files
All color images must be in CMYK mode
Four-color solids should not exceed SWOP density of 280%
Supply Quark "Collect for Output" or similar report
Supply single pages, not spreads
Supply hard copy proofs that match each supplied digital file
Supply composite printouts with color clearly marked
Provide proofs at 100% size

Disclaimer: Greater Philadelphia Business, LLC. will check advertiser's digital ads. If additional work is necessary to ensure proper output of ads, additional production charges may apply and the advertiser will forfeit any commission. If delays due to missing font or image files are incurred, late charges may apply. A MatchPrint™ proof is the most accurate method of attempting to match colors on press. Other kinds of color proofs will not be considered an accurate representation of a digital ad.

Contractual Requirements

By submitting advertising materials to Greater Philadelphia Business, LLC. (the "Publisher"), the Advertiser and its Agency agree that all terms on this document are binding. No other conditions shall be binding unless specifically agreed to in writing. No officer, employee, or agent of the Publisher has the authority to waive this provision.

All insertion orders are subject to the provisions of this card. Rates are subject to change by the Publisher, at which time reserved space may be cancelled without incurring frequent-rate penalties. Any other cancellations will result in an adjustment to reflect the actual space used at the earned frequency rate.

Position specifications stipulated on insertion orders are not treated as binding. No allowances are made if position requests are not granted.

The Publisher reserves the right to refuse to accept any advertising or to cancel any advertising at any time.

The Publisher is not liable for delays in delivery and/or non-delivery due to causes beyond the Publisher's control, including but not limited to acts of God, labor problems, or government regulations.

The Publisher is not liable for (1) any costs related to its failure to publish an advertisement or (2) errors in key numbers. The Publisher's liability shall not exceed the cost of the space ordered.

The Advertiser and its Agency stipulate that they are properly authorized to publish the material they present to the Publisher, and that these materials do not libel any individual or entity or violate the rights of any third party. The Advertiser and its Agency further indemnify the Publisher and its affiliates from any liabilities, damages, or expenses (including costs of defense) arising out of the publication of their advertisement.