Advertising Production Specifications

Greater Philadelphia Business magazine is printed by CMYK color-process heat-set web offset printing. The magazine is composed in QuarkXPress 6.5 for Macintosh and is digitally imaged directly to printing-press plates. Gatefolds (cover, single or double interior), Bind-In Inserts, Tip-Ons and Business Reply Cards are available upon request and are subject to availability. Please contact your account executive for current rates and production deadlines.

Press Specifications: SWOP web-offset press, process color, 150-line screen, full and half-web. Maximum ink coverage 270 percent. Allow for up to 10 percent dot gain. We cannot guarantee accurate reproduction of color screen-tint values less than 5 percent.

Bindery: Greater Philadelphia Business will be either perfect-bound or saddle-stitched. Advertising designers are encouraged to observe our live-area dimensions, especially within the bindery gutter edge. We opt to choose either perfect-bound or saddle-stitch binding methods as production needs dictate.

ACCEPTABLE FILE FORMATS: Advertisement artwork is accepted in digital format under the following conditions:
1) The ad was created in QuarkXPress 6.0 or later and the native document is submitted along with all font and image files used within the document (client-approved high-quality color proof strongly recommended — we cannot guarantee color fidelity without a client-approved high-quality color proof);
2) The ad was created in Adobe Illustrator, Macromedia FreeHand, or any other PostScript vector drawing program capable of creating a high-resolution PDF file or an Encapsulated PostScript (EPS) format file with a Macintosh-compatible screen preview (required), and accompanied by all the original embedded image or scan files used within the EPS file. We require that Illustrator, FreeHand, or other PostScript vector drawing program files are submitted as high-resolution PDF (preferred) or EPS files;
3) The ad was created in Adobe InDesign, Adobe PageMaker, or any page-layout program capable of creating a high-resolution Portable Document Format (PDF) file, and the PDF file is created following our guidelines noted below. EPS files created by these programs are also accepted, with a Macintosh-compatible screen preview (required). We require that InDesign, PageMaker, or other page layout files are submitted as high-resolution PDF (preferred) or EPS files.

FILE FORMATS THAT ARE NOT ACCEPTABLE: We cannot accept the following:
1) We do not accept native digital files created by Adobe InDesign, Adobe PageMaker, Microsoft Word, Microsoft Publisher, or any other software not mentioned above. To submit files created in these programs, convert native documents to high-resolution PDF files (preferred), or convert native documents to EPS files with screen previews, and include all Macintosh-compatible fonts and embedded graphics utilized in the advertisement or create digital files in one of the above accepted design applications;
2) We do not accept native digital files created on a PC-compatible computer. To submit files created on a PC-compatible computer, we require that files be converted to high-resolution PDF, EPS, or rasterized TIFF files. (Note: EPS files created by CorelDraw may not produce desired results or may not print at all.) It is required that all type in PC-compatible EPS files be converted to type outlines. If you have compatibility questions, please contact the Production Director;
3) We do not accept separate CMYK color files saved as individual files (that is, one separate file for each color). Please resave the ad file as a composite CMYK file to submit.

Raster Image Resolution: Grayscale and full-color artwork and photography scans must be saved at 300-DPI resolution and at 100 percent of their intended reproduction size. Low-resolution images saved at 72-DPI are unacceptable, as are high-resolution images that unnecessarily exceed 300-DPI. Raster image scans and artwork must be resized and cropped to their final image size and framing to ensure the smallest possible file sizes and the most efficient imaging processing. Scans that crop more than 20 percent of the image area or are resized within page-layout software to sizes smaller than 80 percent or larger than 120 percent are unacceptable. We reserve the right to resize unnecessarily large raster image files to conform to our workflow specifications. Such resizing is deemed necessary at our discretion and may incur additional production charges. We recommend that line art scans be created at 1200-DPI for best results.

Layout guidelines: Do not place visible or invisible layout objects outside the dimensions of fractional ads, or outside the bleed area of full-page ads.

Adobe CS2 and CS Documents: PLEASE NOTE: Progressive-transparency drop shadows created using the automatic drop shadow function in CS2 and CS versions of Adobe InDesign and Adobe Illustrator WILL NOT PRINT PROPERLY in our current digital workflow (due to a lack of function support in QuarkXPress 6.5 and/or Agfa prepress equipment). If your artwork requires a semitransparent drop shadow, we recommend that you use Adobe Photoshop instead to create the drop shadows, save as a 300-DPI CMYK TIFF file, then import into your page layout document.

PDF Files: We accept high-resolution PDF for advertising artwork, however, please note these special concerns:
1) Prior to PDF file creation, all color elements (native or embedded) should be converted to and saved in composite CMYK color space. RGB or other format color files may produce undesirable color results;
2) PDF files must be saved as high-resolution (300-DPI) files. PDF files that are created with program settings that downconvert embedded files to 72-DPI (low-resolution) will produce undesireable, low-quality results;
3) PostScript, TrueType and OpenType fonts may be used for PDF files, but we recommend that PDF settings be used that embed the complete character set for each typefont utilized. Settings that allow the partial embedding of type subsets limited to those characters used within the text of the PDF may not allow last-minute type corrections.

EPS Files: We accept high-resolution EPS files for advertising artwork, however, please note these special concerns:
1) Prior to EPS file creation, all color elements (native or embedded) should be converted to and saved in composite CMYK color space. RGB or other format color files may produce undesirable color results;
2) All of the typefonts in EPS files be converted to outlines (required for artwork created on Windows PCs or other non-Macintosh platforms) — otherwise, client MUST supply all of the Macintosh screen and printer font files used in the EPS file. (We require that files created using TrueType fonts be converted to outlines before creating EPS files for ad submission.) All EPS files must be saved with a Macintosh-compatible screen preview. EPS files submitted without screen previews will be rasterized in Adobe Photoshop and saved as CMYK TIFF files to ensure proper ad positioning.

TIFF and JPEG Files: The Joint Photographic Experts Group (JPEG) document format is a lossy file compression scheme that discards what is considered to be redundant color information in a rasterized image file. If imaging software is set at higher compression rates, the number of colors contained within the file are reduced for the sake of smaller file sizes. Along with overcompression comes visible compression artifacts in the form of the overcontrasting of color edges and color dithering. We do not recommend that ad artwork be submitted in JPEG file format. If the advertiser chooses to submit a JPEG file for advertising artwork, the file will be resaved in an uncompressed Tagged Image Format File (TIFF) format for prepress processing and the client shall assume all responsibility for color fidelity and image quality. If an advertisement must be submitted in a rasterized image file format, we recommend that the file be saved as an uncompressed Macintosh-compatible TIFF document. Because most raster document sizes will be too large for e-mail delivery of files, we recommend either the disc-based or FTP delivery processes noted below.

Process Color Fidelity: We strongly recommend that all digital ad submissions be accompanied by a client-approved high-resolution, high-fidelity color proof for best results. Client-approved proofs in the form of color laserproof, gloss-stock color inkjet proof, black & white laserproof or other detailed composite proof are also accepted, but the client shall assume all responsibility for the color fidelity of ads submitted with these low-quality proofs or for ads submitted without proofs. The client assumes responsibility for the color fidelity of PDF and EPS files. PDF and EPS files are closed file formats. While it is rarely the case, we might need to perform color correction on your files to ensure reasonable color matching to your provided and approved color proof as your advertising files are processed through our prepress system. Color correction cannot be performed on elements in closed-format files. Also, PDF files will not be accepted as color-matching proofs, regardless of the presence of embedded color profiles. We do not provide color proofs of ad artwork unless the advertising materials are prepared by the CEO Media production staff.

Submission Options: Digital advertising files may be submitted on either 100MB or 250MB Zip discs, on Macintosh-compatible format CD-R discs, or through e-mail if the ad files are collectively smaller than 5MB. The email address is noted below. File Transfer Protocol (FTP) advertising art submissions are accepted. Please contact the Production Director at the telephone number below for FTP instructions. We do not accept advertising artwork file submissions on floppy disks. Please include a postage-paid return-addressed envelope for the return of transportable media, or a $5.00 fee will be assessed where the return shipment of materials is required.

Advertising Design and Production Services: Greater Philadelphia Business magazine offers advertising design and production services for your convenience, but we do not provide writing services for advertising text content. The advertiser is responsible for generating the written content of advertisements, and for providing high-resolution files of logomarks, photography scans, illustrations or other visual content provided to our designers by the advertiser. (Files pulled from websites are low-resolution images and are unacceptable for magazine reproduction.) Design and production services will be charged at a rate of 20 percent of the gross advertising rate, plus $65.00 for color scans from 35mm, 2.5", 6cm x 7cm and 4 x 5" transparencies. The first black & white scan is free. Additional line art or grayscale photo scans are $10 each. Scanning larger reflective art or scanning images over 5 x 7 inches in final output size may involve additional costs. Call the Production Director for details.

Additional Production: Any advertising materials not conforming to the specifications herein will be subject to additional production charges. Time will be charged at $65.00 an hour; photo or artwork scanning will be charged as detailed below.

Full-page TRIM size: 8-3/8" width x 10-7/8" height.

Two-page spread TRIM size: 16-3/4" width x 10-7/8" height.

Full-page and Two-page spread BLEED size: — NEW REQUIREMENT — allow 1/4" bleed beyond left and right trim; allow 1/8" bleed beyond top and bottom trim (full-page, including bleed: 8-7/8" x 11-1/8"; two-page, including bleed: 17-1/4" x 11-1/8").

Live-area: On bleed ads (full-page and two-page spreads), keep all live-area material minimum 1/4" inside trim edges and 3/8" inside bindery edges.

Full-page TRIM size: 8-3/8" width x 10-7/8" height.

Two-page spread TRIM size: 16-3/4" width x 10-7/8" height.

Full-page and Two-page spread BLEED size: — NEW REQUIREMENT — allow 1/4" bleed beyond left and right trim; allow 1/8" bleed beyond top and bottom trim (full-page, including bleed: 8-7/8" x 11-1/8"; two-page, including bleed: 17-1/4" x 11-1/8").

Live-area: On bleed ads (full-page and two-page spreads), keep all live-area material minimum 1/4" inside trim edges and 3/8" inside bindery edges.

Ad Submission Address

Send digital files and color proof to:
Greater Philadelphia Business
Attn: Production Director
Greater Philadelphia Business
2013 Birchwood Dr
Norristown,Pa  19401

Our FTP site has changed.
FTP transfers are recommended for online transfers of digital advertising files and require FTP software. Web browsers will not transfer files.
 Please contact the production director at 610-278-9993 for FTP instructions.

You may email files that are under 5Mb to:
advertising@gp-biz.com
Please include the advertiser’s name and the magazine issue date.

For any questions or clarification, call the production director at 610-278-9993.

Contractual Requirements

By submitting advertising materials to Greater Philadelphia Business, LLC. (the "Publisher"), the Advertiser and its Agency agree that all terms on this document are binding. No other conditions shall be binding unless specifically agreed to in writing. No officer, employee, or agent of the Publisher has the authority to waive this provision.

1. All insertion orders are subject to the provisions of this card. Rates are subject to change by the Publisher, at which time reserved space may be cancelled without incurring frequent-rate penalties. Any other cancellations will result in an adjustment to reflect the actual space used at the earned frequency rate.
2. Position specifications stipulated on insertion orders are not treated as binding. No allowances are made if position requests are not granted.
3. The Publisher reserves the right to refuse to accept any advertising or to cancel any advertising at any time.
4. The Publisher is not liable for delays in delivery and/or non-delivery due to causes beyond the Publisher's control, including but not limited to acts of God, labor problems, or government regulations.
5. The Publisher is not liable for (1) any costs related to its failure to publish an advertisement or (2) errors in key numbers. The Publisher's liability shall not exceed the cost of the space ordered.
6. The Advertiser and its Agency stipulate that they are properly authorized to publish the material they present to the Publisher, and that these materials do not libel any individual or entity or violate the rights of any third party. The Advertiser and its Agency further indemnify the Publisher and its affiliates from any liabilities, damages, or expenses (including costs of defense) arising out of the publication of their advertisement.